What if you never had to eat bland and boring food ever again?

(even if you’re following a specific eating regimen)


Look, I know that cooking keto, whole30, low-FODMAP, or even just doing basic meal prep to fit your macros can often result in bland, flavorless, boring food.

And the truth is, that makes it harder to stick to your goals. I mean, if you’re not enjoying the food you eat, savoring every bite,
it can be a real challenge to keep going.

I’m no stranger to mediocre, bland food. A few years back I decided to start working out and eating better, no more fast food, no more soda, and drastically reducing the amount of carbs I consumed (chips, crackers, sour patch kids, skittles… they were all regular guests on my daily snacking menu!). My trainer provided me with a menu which was basically (and I am oversimplifying just a little here) green smoothie for breakfast, and then baked chicken breast, lots of veggies, and small amounts of brown rice for every other meal. It was TORTURE to force down that bland food, and I KNOW that many of you have felt the same way!

So I’m bringing you into my kitchen to show you an easier way!

And even if you’re not on a restrictive diet, and just cooking at home on the reg, without knowing some basic principles of food and cooking, even if you follow a recipe to the T, it may not be as tasty and delicious as you’d anticipated.

Here’s the thing: with Elevated Flavor, there’s no need to eat flavorless food ever again! In just one hour, you’ll learn how to incorporate deep, rich, bold flavors into just about anything you cook, even if you’re on a restrictive eating regimen!

Tell me if this feels familiar…

You spend Sunday morning shopping, getting everything you need for the week’s meals. You get home, you cook the chicken, the rice, the veggies, get it all packed up in containers, and then… the very first meal you open the next day, the chicken is dry and flavorless, the veggies are limp and sad, and the rice is just bland. But you muscle through it, telling yourself this is what’s necessary to achieve your health and fitness goals, but when you don’t absolutely enjoy the food you’re eating, it’s a struggle, and you long for something you can actually TASTE!

Or maybe…

You received a recipe from a friend who’s an amazing home cook. It’s one of their specialties,
a pork chop with roasted potatoes. You follow the recipe precisely, but for some reason, your pork chop is a bit dry,
and tough, and doesn’t have nearly enough flavor – completely different from the luscious, tender,
juicy pork chops your friend makes.

Neither of these scenarios (or any other scenario involving bland or flavorless
food!) ever needs to happen again! With Elevated Flavor, there’s no need to eat
flavorless food ever again! In just one hour, you’ll learn how to incorporate deep, rich,
bold flavors into just about anything you cook.

Tell me if this sounds like you…
  • You like to cook, but you don’t think you’re very good at it
  • You can follow a recipe, but it never turns out as flavorful or delicious as expected
  • You have a spice rack or cabinet with dozens of spices, but you only really use about 5 or 6


In this course you’ll learn…
  • One simple technique for adding MUCH more flavor to your chicken, pork, beef, and just about any other protein – without adding any calories
  • A better way to use herbs and spices, even if you’re not familiar with any of them
  • A simple trick that chefs use every day to bring more flavor to their dishes that literally anyone can do


This is exactly why I created Elevated Flavor!

Because here’s the thing: you are a better cook than you think you are! And with a little insight and direction, you can be even better!

In under an hour I can teach you how to make pretty much any recipe more flavorful and delicious, just by employing these techniques, and this course will get you thinking about flavor like a chef, and that means tastier, more flavorful food!

You will naturally start to approach any recipe from a different perspective, finding ways to incorporate the knowledge from Elements of Flavor into every dish you prepare!

It’s simple, really – Elevated Flavor gives you all the tools and information you need to elevate everything you cook! 


Cooking up restaurant-quality, mouthwatering dishes in your own kitchen…

Wowing your family and friends with the succulent and luscious dishes you create…

Taking any recipe you’ve ever made and making it 10X more delicious while still following the recipe…

That’s exactly what Elevated Flavor does for home cooks everywhere!

I’m pulling back the curtain and sharing all of the most treasured chef secrets from my decades of experience, things I’ve learned from exceptional chefs and industry professionals over the course of my career that homecooks just don’t know about… YET!

I’m inviting you into MY Kitchen because I want you to eat delicious food, regardless of your skill level or any dietary considerations!

Hi, I’m J. Looney, chef, food educator & mentor, and Culinary Evangelist

My passion for food has been a lifelong pursuit of food knowledge, cooking and preparation techniques, and of course, making and enjoying delicious food.  

My father has worked in kitchens since before I was born, so I grew up with food as a central theme.

His kitchens were enchanted places for me.

The sounds of steam and sizzling food

The cadence of large mixers and steady chef’s knives


The smells of herbs, spices, and deliciousness wafting through the air…

All of these informed many of my earliest experiences with food.

So you see, cooking is literally in my blood.

My first job was washing dishes at a local burger joint when I was just 14 years old.  Now let’s be clear, washing dishes is awful work, but the fact is, I loved every minute of it.  But over time, I worked my way up through the ranks and in several different kitchens.  I’ve done just about every job there is in the restaurant industry, from dishwasher to Executive Chef. I’ve even been fortunate enough to share my knowledge and passion teaching a course on Cultural Aspects of Food at the University of Utah.

In one way or another, food has always been a central theme to my life, and it’s something I’m deeply passionate about. 

Food is how I communicate and express emotion. 

Food is my love language

Food is my religion.

Can I get an AMEN?

Because of my experiences over the years, I’ve been very blessed to work with some of the greatest food scientists and creative minds in the foodscape, and I’ve learned from every single one of them, from dishwashers to Executive Chefs, from busboys to business owners. 

My mission here is to share the good word, to challenge and expand the way you think about food and cooking, and most importantly, bring more flavor to your food!

So that’s what I’m offering – an easy way to eat mouth-watering, home cooked, delicious meals during the week with minimal time and effort invested.

So let me break this down, because I want you to know exactly what you’re getting here. When you sign up for the Elevated Flavor, you’ll get all of the following:

My video course on using caramelization, or the Maillard Reaction, to enhance the flavors of meat and veggies at all stages of cooking. I explain what the Maillard Reaction is, and teach you how to use it to your advantage at every opportunity.



My video course on reducing and concentrating to achieve richer flavors, from dry-aging meats to making a simple red wine reduction, knowing the key concepts and techniques in this area will have you thinking about cooking in a whole new way!



And, a special video course on working with herbs and spices! There’s no need to shy away from using all kinds of herbs and spices in your cooking to enhance flavor! I’ll even share some of my staples and favorite combos!




I’m also including my flavor guide to world cuisines! This simple visual tool will help you to master the flavor profiles of dozens of cuisines from around the world!










And to help you get started, I’m throwing in my guide on stocking your pantry. All of the herbs and spices I like to have on hand, as well as other ingredients that can add to flavor, and all the staples you’ll need to have a well-stocked pantry.






As an added bonus, I’m including my guide to knives and cutting boards, because having the right tools to work with makes all the difference in the final dish. I’ll share what to look for in a knife (because the knife I use might not be the right knife for you), as well as what types of cutting boards to look for, and which ones to avoid!


Here’s the thing: Elevated Flavor is right for ANY level of cook!

Novice cook

Even if you’ve never cooked anything more than blue-box mac n’ cheese, but you want to learn more about cooking, you need this! Elevated Flavor is PERFECT for beginning cooks! You’ll learn more in an hour with me than you’ll learn watching endless youtube videos and following trendy recipes.

Seasoned home cook

You’ve been cooking for years, and that’s awesome! Knowing your way around a kitchen is a priceless skill, and Elevated Flavor will help you take those skills to the next level!

Professional cook

Yes, even professional cooks can benefit from Elevated Flavor. Even after decades in the food service industry, I’m constantly finding great cooks who still don’t know some of the information and techniques I share here, and knowing these things will make you stand out in professional settings!

So, how does all this work? Simple!

1 – Grab your copy of The Elevated Flavor HERE!

2 – Check your inbox for your login info so you can jump in and get started RIGHT NOW!

3 – Watch the videos, and start enhancing the flavor of your cooking TODAY!

Look, you don’t need to be a great cook to make delicious food. Sure, a basic knowledge of cooking helps, but the truth is, ANYONE can benefit from using the techniques and concepts I share in Elevated Flavor.

 I’ll help you develop the skills and the mindset to make ANY dish mouth-wateringly delicious!

 You deserve to eat tasty food! There’s no need to eat bland and boring ever again!

 You’re better in the kitchen than you give yourself credit for. You CAN do this, and I’ll show you how!

 You want to be a better cook, and this is precisely how you get there (along with plenty of practice, let’s be real)!

 If you’re ready to elevate your cooking, regardless of your skill level or experience, you’re ready for Elevated Flavor!

What if the kitchen scares me? 

That’s totally normal, and absolutely ok! Elevated Flavor will give you new confidence in cooking, and you’ll be surprised at just how delicious you can make even simple dishes!

What if I don’t have a lot of time to cook, and I just want to get it done as fast as possible?

Well, then you’re like the vast majority of people! Welcome to the club! Honestly, though? These techniques won’t add any more time to your cooking, and your food is going to taste noticeably better!

Can I buy it and give it a try, and if I don’t like it, ask for a refund?

Due to the digital nature of this product, there will be no refunds after purchase. HOWEVER, check out the sampling of testimonials below to hear just how much people are loving Elements of Flavor! The truth is, once you cook your first dish using this knowledge, you’ll understand why others have paid much more for these skills!

When does this whole thing start?

It starts as soon as you sign up! This is a self-paced kind of thing, and the information I provide is very concise and timely, so in under an hour, you can be preparing your first meal using what you’ve learned!


What if I can barely follow a recipe?

I’ve got you, for real. The concepts I teach will not only help you enhance the flavors in whatever it is that you’re cooking, it’ll make you much more comfortable following recipes, and get you thinking of creative ways to add flavor within that same recipe! Your confidence in the kitchen is going to skyrocket!

So how do I join this program?

Excellent question, with a super easy answer: CLICK HERE!

It’s taken me a lifetime in the kitchen to learn and compile all of these skills into one product, but it’ll only take you 10 seconds to join and about an hour to start preparing your first meal!

Here’s what people are saying…

J. has been a great help in teaching me to be a calmer, more confident cook. He is knowledgeable, but also puts you at ease when doing things you’re not familiar with or would regularly be overwhelming in the kitchen.

Lindsay T.
Chef J. is the King of the Culinary Arts! A creator with mouth watering, unstoppable concoctions, beautiful  presentations, and he is the Wikipedia for Foodies!
Bianca W.
A friend noticed my interest in improving my kitchen skills and recommended that I take Chef J.’s series of video classes.  I couldn’t have been more pleased with the courses or Chef J.’s instruction. Under his tutelage, even the most novice chef can turn out culinary masterpieces with ordinary and readily available ingredients. The skills and techniques that I learned from Chef J. will serve me well for the rest of my life.
Daren L.
Chef J. has done so many things for me and my family!  His cooking demonstrations have made advanced cooking techniques accessible for everyone. I’ve gained a vast knowledge and understanding of how to prepare, pair, and enjoy ingredients that I would have otherwise passed up because I didn’t know how easy they were to prepare with the right instruction. I can’t thank him enough for all of his skill and knowledge in the kitchen, it’s enhanced my life!

Linda B.
You’ve created a monster! I think I’ll be thanking you in my heart every time I cook for the rest of my life!

Andy T.

You’re going to get all of this at this price for a very limited time.

I know the value this information holds for anyone that wants to be better in the kitchen and create amazingly flavorful food! 

I’m inviting you into MY kitchen, and sharing with you all of the ways I make my food so damn delicious! The most valuable and effective techniques and methods I know, all in one place, for a killer low price – what are you waiting for?

Get it now at this special price while you can, because once it goes up, I’m never offering it at this extremely low price again!